Pernod Ricard has announced plans for its biggest summer campaign yet, where it plans to reach more than 42 million consumers through sponsorship, digital and experiential marketing.
Read more...Diageo is launching a new counter top unit for the impulse sector to help drive sales of 20cl miniatures of its major spirits brands.
Read more...A Bristol bartender has won Diageo's Show Your Spirit competition and will see her brand go into production.
Read more...First Drinks has launched a gift pack for its Monkey Shoulder Scotch whisky brand.
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Glenfarclas Scotch whisky and Hine Cognac have joined forces with the Queen's cabinet maker to create a pair of obelisks to house the 1953 vintages of each product.
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A Sicilian blood orange liqueur claiming to be the first of its kind has been launched in the UK by the creator of Hendrick's gin.
Read more...Diageo has launched Tequila Don Julio 1942, which will be available in high-end bars, restaurants and spirits retailers in the UK through Coe Vintners, and has an rrp of £115.
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Ian MacLeod Distillers celebrated the relaunch of its Tamdhu Distillery this week with the release of a 10-year-old...
Read more...Ardbeg, the single malt scotch whisky producer, has announced its latest limited edition whisky will be called Ardbog and is to host a special "Ardbog Day" on June 1 to celebrate its launch.
Read more...First Drinks has launched a programme to boost spirits sales in the convenience and wholesale channels.
Read more...Diageo's bartender competition World Class is to take to the skies for the UK final - the company has partnered British Airways and the final of the competition will take place on a return flight from London to New York.
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A mere 20 decanters of Legacy have been produced, just two are available in the UK and the rum sports a price...
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Beefeater has announced plans to launch a unique hand-crafted, ultra-premium gin in June, designed to challenge the way...
Read more...Prince Harry has announced he will join Team Glenfiddich, an expedition group comprised of wounded service personnel, in a 335km trek to the South Pole in December.
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The managing director of Hine has confirmed to Harpers that the Cognac house is up for sale.
Read more...Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.
The first purpose-built whiskey distillery to be built in Ireland for over 200 years is offering 500 investors the opportunity to plough their funds into a single bespoke cask of pot-stilled single malt whiskey.
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A new English gin targeted at a sophisticated male audience has been launched. Langley's No 8 (41.7% abv; £30/75cl) is a single distillation gin handmade in small batches from eight secret...
Read more...Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands. Text Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands.
Read more...Tia Maria is inviting creative bartenders to come up with a twist on the classic Tia Espresso Martini in an online...
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