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Simon Thomas takes up senior SABMiller management role

Published:  05 July, 2012

Simon Thomas, the former managing director for wine at Pernod Ricard UK, has taken up a new senior role a the brewer, SABMiller.

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Diageo launches Chinese spirit Shui Jing Fang in UK

Published:  05 July, 2012

Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.

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Malibu launches limited edition Summer '12

Published:  02 July, 2012

Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.

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New design for Tia Maria

Published:  22 June, 2012

First Drinks-distributed Tia Maria has been given a new bottle design to ensure greater standout on the shelf and back-bars.

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Pernod Ricard completes 640 mile Benevolent cycle ride

Published:  20 June, 2012

The Pernod Ricard UK cycle team completed its 640 mile ride from Scotland to London in support of The Benevolent, raising 80% of target funds.

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Hammer & Son launches Old English Gin

Published:  20 June, 2012

Boutique spirits producer Hammer & Son has launched an Old English Gin based on a recipe from 1783.

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Pernod Ricard UK cyclists begin charity bike ride

Published:  13 June, 2012

A team of cyclists from Pernod Ricard UK have set out on a 570-mile ride this morning in support of The Benevolent.

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Pernod Ricard releases spirit gift packs for Father's Day

Published:  12 June, 2012

As part of its Premium Edge initiative to make premium spirits "compelling", Pernod Ricard is releasing gift packs of four premium spirit brands in time for Father's Day.

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Pernod Ricard shakes up senior team

Published:  12 June, 2012

Pernod Ricard is carrying out a radical shake-up of it senior team - spurred on by the retirement of Lionel Breton from Martell Mumm Perrier-Jouet.

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GH Mumm launches Blanc de Blancs Champagne

Published:  11 June, 2012

GH Mumm is celebrating 130 years of Cramant with the launch of its Blanc de Blancs, which replaces Mumm de Cramant.

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First Drinks adds Reyka to portfolio

Published:  08 June, 2012

First Drinks has added William Grant & Sons-owned premium Icelandic vodka Reyka to its portfolio.

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Spotlight on Scotch whisky following Diageo's £1bn investment

Published:  08 June, 2012

Self-belief within the Scotch whisky industry hit an all-time high this week when Diageo announced it was investing £1 billion over the next five years to boost production by 30-40%.

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Pernod Ricard UK launches responsibility campaign

Published:  08 June, 2012

Pernod Ricard UK joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second Responsib'ALL Day campaign.

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Pernod Ricard launches second 'Responsib'ALL Day' campaign

Published:  07 June, 2012

Pernod Ricard UK, joined 18,000 employees from across the globe to encourage parents to talk to their children about responsible drinking, in its second 'Responsib'ALL Day' campaign.

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London Cocktail Week announces new partnership for 2012

Published:  30 May, 2012

London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.

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China Tang's Lazareth wins Absolut cocktail competition

Published:  30 May, 2012

Yoann Lazareth from China Tang has been crowned the winner of the Absolut Elyx Cocktail Competition, which coincides with the launch of the super-premium vodka.

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Pernod Ricard recreates Yellow Spot Irish whiskey

Published:  25 May, 2012

Pernod Ricard UK has recreated the 1960s Yellow Spot Single Pot Still Irish whiskey as part of its continued commitment to reinvigorate the category.

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Champagne Jacquart lines up acquisitions

Published:  23 May, 2012

Champagne Jacquart is eyeing acquisitions as it seeks to become a bigger international player.

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Malibutique concept taken to new levels

Published:  21 May, 2012

Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.

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Simon Thomas leaves Pernod Ricard

Published:  03 May, 2012

Pernod Ricard has appointed Chris Ellis to the position of commercial director for wines following Simon Thomas's departure.

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