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Published:  17 September, 2013
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Social Media Week to dedicate a day to communications within the drinks industry

Published:  17 September, 2013

Social Media Week, which will be held between September 23-27 in cities across the world, will include a day of events in London focused on the drinks business in the UK and how it is using communications, particularly around Champagne, to engage with consumers.

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Noble Rot looks to continue publishing with crowd-sourcing investment scheme

Published:  17 September, 2013

Noble Rot, the off-beat consumer wine magazine that can boast members of the Beastie Boys and Coldplay as contributors, is looking for investors willing to help it raise money to continue publishing through the web-based crowd-sourcing platform Kickstarter.

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Social media insights: how to make the best use of video

Published:  13 September, 2013

In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.

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Bibendum to host workshop on creating the perfect wine list

Published:  09 September, 2013
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Mark Fiddes: what happens when you try and re-enact that Southern Comfort commercial

Published:  09 September, 2013

Does advertising really work? I decided to find out last week by re-enacting the Southern Comfort commercial. My audience was several hundred innocent Catalans on the Costa Dorada. Temperature: 32 degrees celsius.

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Belvedere vodka targets customers through first cinema advertising campaign

Published:  06 September, 2013

LVMH-owned Belvedere Vodka has launched its inaugural UK cinema campaign, the first such in the country's premium vodka market, and a first, anywhere, for the brand.

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Casillero del Diablo partners Meatopia

Published:  05 September, 2013

Chilean wine brand Casillero del Diablo is to be the official wine partner of Meatopia - the festival of BBQ and smoking, set to take place in London at Tobacco Dock on Saturday 7 September.

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First wine car boot sale takes place in London on September 1

Published:  31 August, 2013

The first wine car boot fair is set to take place tomorrow in London which if successful could see similar events taking place in car parks and other suitable venues across the capital.

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Jerry Lockspeiser: why we have all got to work harder with our wine labels

Published:  30 August, 2013

A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.

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Wines of Argentina's Cambalache event shortlisted in industry awards

Published:  29 August, 2013

Wines of Argentina in the UK has been shortlisted for two major event and brand industry awards to recognise its breakthrough Cambalache event it held earlier this year.

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WSTA puts the consumer at the heart of its annual conference

Published:  27 August, 2013

How the wine and spirits trade can best tackle the "Consumer Challenge" will be the key theme of this year's Wine & Spirit Trade Assocation conference to be held in London on September 25. engage with

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The JWT Austerity Index

Published:  16 August, 2013

Austerity Index: How consumers are spending their money and coping in these times of austerity

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Harpers Design Awards 2013: Winners and judges report

Published:  16 August, 2013

All the winners, results and judges' comments in Harpers Design Awards 2013....

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Helen Savage: educating the public on the true price of a bottle of wine

Published:  13 August, 2013

In the first of a new series of comment pieces from members of the Association of Wine Educators, dubbed AWEsome Tales, Helen Savage looks at the intricacies of wine pricing...

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Mark Fiddes: The Prosecco Ultimatum

Published:  25 July, 2013

"The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...

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Bernadette Costello: Social media is vital for big brands

Published:  19 July, 2013

Three top consumer brands agreed to go under the knife for the Internet Advertising Bureau this summer...

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Tesco to launch South African wine through social media

Published:  12 July, 2013

Tesco and Enotria have teamed up to try and launch a wine that has been devised and created exclusively through social...

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Oddbins' new website to stock customers' holiday wines

Published:  12 July, 2013

Oddbins is giving customers the chance to let them know the name of a favourite wine they drank whilst on holiday as part of...

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Meet the buyers: The Wine Society

Published:  03 July, 2013
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