Social Media Week, which will be held between September 23-27 in cities across the world, will include a day of events in London focused on the drinks business in the UK and how it is using communications, particularly around Champagne, to engage with consumers.
Read more...Noble Rot, the off-beat consumer wine magazine that can boast members of the Beastie Boys and Coldplay as contributors, is looking for investors willing to help it raise money to continue publishing through the web-based crowd-sourcing platform Kickstarter.
Read more...In the second of her specialist columns looking at how best to implement social media in to your business, Bernadette Costello offers her top tips on how to use video.
Read more...Does advertising really work? I decided to find out last week by re-enacting the Southern Comfort commercial. My audience was several hundred innocent Catalans on the Costa Dorada. Temperature: 32 degrees celsius.
Read more...LVMH-owned Belvedere Vodka has launched its inaugural UK cinema campaign, the first such in the country's premium vodka market, and a first, anywhere, for the brand.
Read more...Chilean wine brand Casillero del Diablo is to be the official wine partner of Meatopia - the festival of BBQ and smoking, set to take place in London at Tobacco Dock on Saturday 7 September.
Read more...The first wine car boot fair is set to take place tomorrow in London which if successful could see similar events taking place in car parks and other suitable venues across the capital.
Read more...A typical back label is 8 x 5 cm. Forty square centimetres to persuade the hesitant customer to buy.
Read more...Wines of Argentina in the UK has been shortlisted for two major event and brand industry awards to recognise its breakthrough Cambalache event it held earlier this year.
Read more...How the wine and spirits trade can best tackle the "Consumer Challenge" will be the key theme of this year's Wine & Spirit Trade Assocation conference to be held in London on September 25. engage with
Read more...Austerity Index: How consumers are spending their money and coping in these times of austerity
Read more...All the winners, results and judges' comments in Harpers Design Awards 2013....
Read more...In the first of a new series of comment pieces from members of the Association of Wine Educators, dubbed AWEsome Tales, Helen Savage looks at the intricacies of wine pricing...
Read more..."The name's Battistella...Andrea Battistella. Licensed to Chill. Special mission to track down fake Prosecco...
Read more...Three top consumer brands agreed to go under the knife for the Internet Advertising Bureau this summer...
Read more...Tesco and Enotria have teamed up to try and launch a wine that has been devised and created exclusively through social...
Read more...Oddbins is giving customers the chance to let them know the name of a favourite wine they drank whilst on holiday as part of...
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