Noble Rot looks to continue publishing with crowd-sourcing investment scheme

By Erin Smith

Published: 17 September, 2013

Noble Rot, the off-beat consumer wine magazine that can boast members of the Beastie Boys and Coldplay as contributors, is looking for investors willing to help it raise money to continue publishing through the web-based crowd-sourcing platform Kickstarter.

Noble Rot is the brainchild of Mark Andrew, a senior buyer for Roberson Wines, and Dan Keeling, an artist and record company executive, who can boast having signed Coldplay and Lily Allen on his CV, as well as studying for his WSET Diploma.

Together they wanted to create a magazine that made wine less pretentious and more approachable, and produce a publication that is not only interesting but also helps educate the reader on what is going on in the world of wine - without them even knowing they are being educated.

As well as rock stars, contributors to the first two issues have included respected wine writers Jamie Goode and Alice Feiring, Stevie Parle of Dock Kitchen, Stephen Harris of the Sportsman and a number of new writers looking for their first break.

Noble Rot's founders are looking to raise £8,000, which will help them publish another four issues over the next year, and already have 117 backers who have donated £4,726. If they raise £10,000 or more they promise to add some colour pages to the A5 magazine, which is currently being sold in a few independent wine merchants and music shops, mainly in London. The project will be supported by Kickstarter if it is able to reach its £8,000 target by October 21 - in 33 days' time.

Anyone willing to invest £1,500 in the scheme will get a tutuored tasting on French and Italian wines for up to 12 people in their home.

You can follow their progress on Twitter by following @noblerotmag or through the dedicated Kickstarter page where you can also make donations: kickstarter.com/projects/2036028928/noble-rot-magazine.

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