Long read: Authenticity is worth its weight in gold
Callum Saunders, head of planning at ZEAL Creative, looks to the latest BrewDog scandal over its “solid gold” cans for lessons on the importance of promotional excellence.
Read more...Callum Saunders, head of planning at ZEAL Creative, looks to the latest BrewDog scandal over its “solid gold” cans for lessons on the importance of promotional excellence.
Read more...A new consultation into mandatory calorie labelling on alcohol products is adding fuel to already fiery conversations around health, wellness and indulgence, finds Jo Gilbert.
Does glass have a place in the world of tomorrow as the main container of wine – and do consumers even want a glass bottle anyway?
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