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New report shows that wine brand equity is stabilising after Covid

Published:  11 May, 2022

Building on feedback from over 400 million wine drinkers globally, the Wine Intelligence Global Wine Brand Power Index reveals a stabilisation of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions.


Yellow Tail owners to sell vineyard holdings

Published:  09 May, 2022

Casella Family Brands, owners of the iconic label Yellow Tail, has revealed plans to dispose of significant vineyard holdings in Australia.


Yellow Tail launches ‘lighter style’

Published:  04 November, 2019

Yellow Tail has launched a ‘lighter style’ 8.5% abv wine to tap the burgeoning low/no category.


Casella confirms ‘number of approaches’ for wine brands

Published:  21 June, 2019

Casella Family Brands, owner of Yellow Tail and Peter Lehman, has confirmed it has received “a number of approaches” in relation to its wine brands, but has refuted rumours that it has commenced a sale process.


Prowein: Yellow Tail turns focus on rosé as red and white boom

Published:  21 March, 2019

Casella Family Brands (CFB) Europe is turning its focus on growing its rosé wine in the UK market as it records burgeoning sales across its red and white ranges.


Yellow Tail and Casillero del Diablo top Wine Intelligence global brand power index

Published:  14 March, 2019

Yellow Tail and Casillero del Diablo have emerged as the two most powerful wine brands in Wine Intelligence’s Global Wine Brand Power Index for the second year running.