I was thrilled to read of a recent initiative by The Wine Society, not just because I am a member, but because it speaks volumes about how they approach their business.
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‘Net Zero’, ‘Carbon reduction’, ‘Sustainability’, and ‘Offsetting’ – all good stuff and we’re now used to bandying these terms around like they’re going out of fashion. But whilst brands are waxing lyrical about their green credentials and how they’re busy saving the planet, how many actually are?
Whether intentionally or not, more than a few drinks brands at best ‘polishing’ their green credentials to look better than they are – and some are just lying. Beyond misleading conscious consumers and reaping undeserved competitive advantages, it pisses me off, because it’s actively halting the industry’s Net Zero progress which is where we should be placing our focus.
Mariella Menato, strategy director at drinks design specialist Denomination, talks about the rise of sustainability as a key consumer requirement, and why today, more than ever, it is vital for business success, as well as safeguarding our planet.
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Wine closures giant Vinventions is the latest to re-affirm its commitment to sustainability via several new initiatives aimed at reducing waste and reaching zero carbon emissions.
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Hybrids that mix it up with wine and food spill the beans on how to juggle retail and in-house hospitality.
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