Inflation and price squeezes have impacted sales of FMCG products in the multiples over the past 12 weeks, including alcohol. However, in actual terms, alcohol is still a more profitable sector than pre-pandemic.
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Casillero del Diablo, Concha y Toro’s (CyT) flagship brand, is looking to nab a greater share of the Sauvignon Blanc pie with the launch of a premium coastal wine from Colchagua’s Ucuquer vineyard.
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Callum Saunders, head of planning at ZEAL Creative, looks to the latest BrewDog scandal over its “solid gold” cans for lessons on the importance of promotional excellence.
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There’s no escaping the imminent impact of lockdown 2.0 on on-trade Christmas sales, even if we go back to the tiered system in December.
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The UK has further cemented its status as the largest exporter of gin in the world with yet another record-breaking start to the year.
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Ever wondered how much wine and spirits the UK exports to Sweden?
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