The new ad for Penfolds Grange is, essentially, everything that Australian wine shouldn’t be right now. Bland, weighty, pretentious, lavishly produced but devoid of place or identity. Or, as Penfolds describes it: “The shimmer of discovery lingers at the edge of perception. Vivid, layered with contrast and elusive qualities: Grange’s emotional terrain. A world in a moment.” Even Premier Estates’ horrendous You Can Almost Taste the Bush ad, banned after complaints from Wine Australia among others, did at least reference Australia.
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Published: 20 March, 2026
Napa Valley Vinters (NVV) has lauded a new Netflix series centred around the Napa Valley as “a rare opportunity to reach millions of viewers worldwide at a time when the wine industry is evolving and the market is changing”.
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Published: 23 January, 2025
With the end of duty easement now nigh-on a certainty, in the second of our two-parter the WSTA’s Miles Beale swings the focus on to other major issues that lie ahead.
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I like to consider myself an open minded, flexible kind of guy. But when I ran businesses I could sense the shutters coming down every time we had a management discussion about how much to spend on marketing.
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Published: 18 November, 2021
Hospitality Rising, a collaborative movement dedicated to increasing recruitment levels in the industry, is aiming to raise £5m by running “the biggest hospitality recruitment advertising campaign the world has ever seen”.
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Hattingley Valley has become the first English wine producer to launch a TV advertising campaign, to kick off just head of English Wine Week (20-28 June).
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The Portman Group has strengthened its independent panel that considers complaints about irresponsible alcohol marketing under the organizations codes of practice with four new members.
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Published: 28 March, 2018
What have Kevin the Carrot, a wine called Sex, and Anything But Chardonnay got in common? Answer: They’ve all been banned.
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