Soft drink sales surge amid declining alcohol consumption in the UK
Published: 24 May, 2024
Despite the ongoing cost-of-living crisis, the UK’s eating-out market reached a turnover of £97.3bn in 2023, surpassing pre-pandemic levels for the first time. This represents a 6% increase compared to 2022. However, Britvic's Soft Drinks Review 2024 highlights a shift in consumer preferences, with fast food outlets benefitting from consumers trading down, while casual dining and pubs face more significant challenges.
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