The 2024 vintage in Chablis has emerged from one of the most challenging seasons in recent memory, with severe frost, hailstorms and heavy rains collectively slashing yields by an estimated 60%. Despite these setbacks, the region’s winemakers remain optimistic, citing the vintage’s distinctive quality, marked by vibrant lemon and grapefruit notes and characteristic minerality.
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Champagne exports hit a record-high value-wise in 2022, with €6bn worth of fizz sales being driven by shifts in consumption from “exceptional occasions to more normal occasions”, the Comité Champagne said at its UK press briefing on 25 May.
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In the past decade, regular wine consumption among 18-34 year olds has fallen by 10% (Wine Intelligence), which could indicate trouble for the sector in the future. Alex Green, co-founded wine distributor Beyond Wines after working with business partner Matt Johnson at Copestick Murray where they worked on i heart and Freixenet. Here, he explores why wine brands are failing to engage the younger demographic and where they stand to make the biggest wins.
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Younger consumers plan to spend more than before as they return to pubs and restaurants, and spend a larger slice of that money on wine.
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Younger Chinese consumers are radically reshaping China’s wine market as trends paralleling those in the West gain ground, but with greater speed.
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