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Midlifers targeted in new Drink Free Days campaign

Published:  02 September, 2019

Licensees and retailers are being urged to encourage midlife drinkers to cut their alcohol consumption as part of Drinkaware’s latest Drink Free Days campaign.


Low- and no-alcohol serves can help curb peer-pressure drinking

Published:  22 August, 2019

Licensees have a big role to play in reducing pressure on consumers to drink more than they want to, alcohol education charity Drinkaware has said.


Proof Drinks launches 13-strong non-alcoholic spirits range

Published:  25 June, 2019

Proof Drinks has launched a non-alcoholic spirits and liqueurs range in the UK to tap the thirst for no/low cocktails.


Hardys weighs into alcohol free market

Published:  15 March, 2019

Top selling UK wine brand Hardys has tapped into the fast growing market for low and no alcohol with the launch of an Alcohol Free Chardonnay addition to the range.


Virgin Atlantic launches first onboard 'NoLo' alcohol cocktails menu

Published:  07 January, 2019

Virgin Atlantic has partnered with distilled non-alcoholic spirit brand Seedlip and Fever-Tree to launch what it claims to be the first onboard no and low cocktails menu.


Freixenet launches its first 0% alcohol range

Published:  11 December, 2018

Freixenet has launched an alcohol free sparkling wine range to tap the trend for low and no alcohol drinks.


Trade must embrace consumer trends to capitalise on summer growth

Published:  15 October, 2018

Kingsland Drinks has called for the trade to do more to tap into the modest value growth in sales witnessed over the summer, with innovation and new formats key to winning over new drinkers in the wine category.


Diageo identifies low and no alcohol as number one trend for 2019

Published:  12 October, 2018

Diageo’s The Future of Drinks trends session at its World Class global bartending finals in Berlin earlier this week predicted that low and no alcohol alternatives would continue to grow, with younger consumers driving the change.


Borough partners with Surendran & Bownes to launch non-alcoholic gin

Published:  27 November, 2017

Borough Wines & Beers has joined forces with Surendran & Bownes distillery to develop a 0% abv gin as part of a strategy to align its portfolio with the trend for low and non-alcoholic drinks.