The new, all-singing, all-dancing London Wine Fair was an apt setting for Harpers debate on how companies can harness consumer power to drive their businesses forward.
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Hannah Saunders, international and UK business development director for contract publishing company, Cedar Communications, assesses the merits of the retailer wine clubs and finds many could take lessons from other sectors on how to fully engage and interact with their customers and members.
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Considering Les Grands Chais de France is responsible for 20% of French wine exports to the UK it remains largely under the radar in the UK wine trade. Harpers.co.uk caught up with Tim North, head of its UK division, to find out about its export strategy and plans to grow distribution across all channels.
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Has there ever been more pressure on all levels of the supply chain to cut costs and squeeze profits? Harpers.co.uk looks at what options drinks companies have to make the necessary cuts but still remain competitive as the trade looks harder at cost-saving efficiencies.
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News that David Beckham is to put his name to a new whisky is just the latest in a series of celebrity drink endorsements. But, Richard Foster asks, do such link-ups guarantee good sales?
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More than 40% of wine in the UK is now packed domestically and this could rise to as much as 60%. Gemma McKenna takes a look at the bulk wine market
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Does your brand taste better to Tchaikovsky or Tinie Tempah? In a log cabin or in a grassy meadow? Bernadette John examines how big drinks brands are using sensory marketing to increase sales and loyalty among consumers
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We all know the importance of communicating and retailing online, but how effective is it? Harpers hosted an "Online Debate" featuring retailers and online specialists at PLB's independent merchants' roadshow in Manchester last month and found supermarkets, independents and even drink apps are changing the digital landscape of wine online.
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Angela Mount, a former head of wine at the Somerfield supermarket chain, and now an independent consultant to restaurants and merchants, provided tips and advice she has learnt during her career on how to fine tune wine-buying and negotiating skills at the recent Wine Buyers' Forum held in Windsor last month.
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Riesling is helping a new generation of winemakers to reinvent Germany in its key export markets. But, as Anne Krebiehl discovers, they have many more surprises up their sleeve.
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Douglas Blyde talks with 10 of the UK's most influential sherry opinion formers in the UK, including leading figures in on and off-trades, suppliers and importers, on how sherry is enjoying a new lease of life across the country
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Hot on the heels of the 2011 vintage declaration, Port is making a big comeback and harpers.co.uk talks with some of Port's most iconic brand owners.
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Bernadette Costello reports on the growing importance of online recommendations and why it is vital you find ways to convince search engines to drive more traffic to your website
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Last month it seemed like the entire UK wine trade had decamped to Düsseldorf for ProWein. The Harpers team was there to find out what key trends emerged and why the show is now so important.
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When it comes to innovation, California holds all the trump cards. Erin Smith visits winemakers, technologists and designers across the region to find out why.
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With wine tourism exploding in key areas around the world, wineries are realising the financial, branding, and marketing importance of creating a "unique experience" to attract visitors in the face of growing competition.
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James Lawrence looks at the bigger picture when it comes to the Chinese wine market
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Helen Stares, client business partner at Nielsen, takes a look at premiumisation across the drinks trade last Christmas and how the solid growth was at the top end
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With an abundance of sites encouraging online reviews, wine consumers are listening to each other when it comes to shopping on the web. Gemma McKenna reports.
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With stronger harvests around the world in 2013 and 2014, more established markets look likely to make a comeback in the entry level bulk wines market.
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