Diageo embarks on biggest ever marketing campaign for Johnnie Walker Scotch brand

Johnnie Walker has launched what is billed as the largest global marketing campaign in its history.

Tanqueray looks to the past to inspire limited edition Bloomsbury gin launch

Diageo Reserve has introduced a limited edition version of Tanqueray gin based on a 19^th century recipe from the company's archives.

Insights: Why the super-premium and ultra-rare bottles spirits market is heating up

A growing demand for super-premium and ultra-rare bottles of whisky and Cognac has created a fiercely competitive market for the very best spirits. Why is it happening now?

Premium Grouse whisky expression gets a makeover as Smoky Black

The Black Grouse Scotch whisky is being relaunched as The Famous Grouse Smoky Black.

Scotch whisky wins legal recognition in 17 African nations

Scotch whisky producers are celebrating after the drink was given geographical indication protection by 17 African countries.

Sparkling wine continues to fizz with on-trade sales up by more than half in a year

Sparkling wine is the star performer in the drinks trade with the value of on-trade sales up by more than half in the year to July 7, according to Nielsen figures in the third quarter market report from the Wine & Spirit Trade Association.

Peated 1989 single malt joins Old Pulteney Scotch range

Single malt brand Old Pulteney has added a new peated whisky to its range.

Insights: How effective are sponsorship deals really?

As the Rugby World Cup fast approaches, Harpers.co.uk looks at the lucrative sponsorship deals and the drinks brands lucky enough to have landed them.

Buffalo Trace outlines on-trade support programme

Harpers Global Design Awards 2015: The Results

The competition to stand out not just on-shelf but also on-screen means there is intense pressure on wine producers, suppliers and, most of all, the creative and design agencies behind the labels to really up their game. Here are the results from the first worldwide Harpers Design Awards where we invited entries from around the world, attracting designs from the US, Australia and across Europe.

Tomatin releases 35-year-old Antiquary blend

Scotland's Tomatin distillery has released a 35-year-old blended whisky under its premium brand The Antiquary.

European plans could bring higher tax by the back door for RTDs says duty expert

A European Commission consultation could bring lower tax rates for small wine and spirits producers - but is threatening the UK's RTD manufacturers, a leading excise duty consultant has warned.

Harpers Global Design Awards winners announced

The judges have spoken and the results are in. See the good-looking crop of winners in this year's Harpers Global Design Awards.

Wemyss adds extra-peaty Kiln Embers blend to range

Independent whisky bottler Wemyss Malts is launching an extra-peaty blended whisky.

Cold press coffee liqueur from Australia joins Love Drinks line-up

Love Drinks has added the Mr Black cold press coffee liqueur to its spirits portfolio.

Glenfiddich delves into the archives to remake its original single malt

Glenfiddich is to launch a modern re-creation of the original whisky that it produced to kick-start the single malt whisky market in 1963.

Buffalo Trace lines-up 2015 Antique Collection whiskey range release

The UK is to receive a small allocation of the 2015 Antique Collection whiskeys from Kentucky distiller Buffalo Trace.

Ardbeg reveals results of mission to mature spirit in space

Cult Islay malt whisky distillery Ardbeg says the results of an experiment to spend its spirit into space could have far-reaching implications for the industry.

Revamped Absolut vodka bottle heads to global markets

Pernod Ricard has unveiled a new-look bottle for Absolut vodka, the first redesign for the brand in over 30 years.

The future of drinking lies in the cheesy cocktails of the past says top advertising agency in report