Bacardi Superior Rum, the world's first premium aged white rum, has launched summer-long marketing campaign to establish the brand's link with the creation of the original mojito cocktail and reinforce its premium credentials, as part of a £15m investment package.
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Beam Global UK is sampling its refreshing summer cocktail, Harveys & Lemonade, at the Somerset House Cinema Under the Stars Film Festival from 31 July to 9 August, as part of this year's £500,000 investment in Harveys, the UK's number one sherry.
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Toorank Distilleries will look to increase their already significant presence in the UK retail sector with the launch of Di Antonio Sambuca.
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Following on from last year's Absolut Disco package, the vodka label has launched a new Masquerade-themed bottle, made from soft and shiny red spangles with a zipper on the back.
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Starting July, Diageo will test two new vodka flavours, Lime Smirnoff and Green Apple Smirnoff, in a select number of retailers in Bristol. The trial will run for approximately six months.
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Beam Global UK is launching an education initiative to encourage consumers to drink sherry in a modern way - chilled, in contemporary glassware - as part of this year's 500,000 investment in Harveys, the UK's number one sherry.
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In response to the demand for more premium, luxury products, particularly from Russia and Asia, Ian Macleod Distillers has launched two new lines: a Limited Edition Isle of Skye 21 Year Old, and a rare super-premium 50 Year Old, retailing up to 950.
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Maxxium UK is investing 4 million to reposition Sourz as a modern mixable spirit and broaden its appeal amongst target consumers.
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Auchentoshan Distillery - home to Scotland's only triple distilled single malt whisky - is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.
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Following growing interest in the 'ready to serve' drinks sector, TibuRon launches with award-winning quality and heavy-weight listings in Budgens and Londis.
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Grand Marnier and Bottlegreen Drinks Company have joined forces to launch a seven-figure joint marketing campaign over the summer season targeting the consumer, retail and on-trade sectors.
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Beam Global UK is launching a range of 100% agave tequilas under the Hornitos banner, in response to the growing importance of the premium tequila category.
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Southern Comfort will launch a new above the line campaign today as part of the brand's 1.2 million investment package this summer, which aims to push its key serve of SoCo, Lime & Lemonade in a pitcher format through promotional activity in both the on-premise and take-home sectors.
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Disaronno, the world's number one selling Amaretto liqueur, distributed in the UK by leading independent distributor First Drinks Brands, is investing heavily in three major marketing activities this summer to further drive sales among fashion-conscious young women.
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Le Voyage, the latest addition to the luxury Delamain cognac portfolio, has received the prestigious Robb Report's "Best of the Best" 2008 Spirit accolade.
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Diageo Great Britain (GB) is increasing its consumer advertising spend on two of its leading whisky brands as Father's Day approaches this year.
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Wyborowa, the fastest growing vodka in the UK, has founded its own subversive Mowement' to tell UK consumers and trade that there's no V in Wodka'.
Read more...This summer Martini will begin a 2m marketing campaign to launch new fruit juice-based serves for its three existing variants - Martini Bianco, Martini Rosso and Martini Extra Dry - and the new ros style Martini Rosato.
Read more...The UK and the world's number 1 Irish whiskey is launching a new super premium range of whiskies. The Jameson Premium Collection is being introduced into the UK today and promises to offer the finest Irish whiskey, combining superb quality with distinctive taste.
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Beam Global Spirits & Wine will be bringing together thousands of malt whisky fans from across the world next month as it hosts an online tasting of its number one Islay malt whisky, Laphroaig.
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