Summer push for Diageo Reserve's super premium gin

Diageo Reserve's super premium gin brand, Tanqueray No. TEN, has partnered with a series of London venues to continue to seize on gin's forward momentum.

Bacardi Brown-Forman liqueur launches new upsell campaign

Chambord liqueur is launching a new campaign to offer bartenders a "quick and easy way" to upgrade their sparkling serves.

Beefeater gin launches newly designed bottle pay homage to London

Iconic London Dry gin brand Beefeater is launching a redesigned bottle which pays homage to the City.

Jim Beam distributors invest £1m in new category vision

The UK's biggest whisky distributor is looking to capture a larger slice of the £90bn spirits category by turning their portfolio strategy on its head.

Cocktail expectations are "on the march", says Matthew Clark

Pigs-in-blanket cocktails might seem like a bridge too far for most bartenders, but it this kind of far-reaching innovation which is capturing consumers imagination says Matthew Clark.

Drinks business "needs to be better at talking to consumers"

Drinks authors and quasi-comedians Ben McFarland and Tom Sandham have made at a career out of communicating and talking to consumers about the world of alcohol.

Escaping tequila's "aggressive" reputation

Despite it's growth in the on-trade, tequila still has a way to go before it shakes off its happy-hour, £1-a-shot towards midnight reputation.

Alcohol continues to cast shadow over Euro 2016

French police are restricting the sale of alcohol in Lille ahead of England and Wales' Euro 2016 match in hopes to derail the violence over-shadowing the tournament.

Glenfiddich announces new Global Brand Ambassador

Glen Grant packaging and line-up overhaul to "re-awaken" the brand

Glen Grant has unveiled a complete re-brand of its range and added three new expressions in an attempt to "reaffirm" its position as a leading player in the premium whisky market.

Gin now one in every three bottles of spirit sold at Waitrose

Waitrose has revealed that its top selling three spirits are now all gin - knocking out Pimm's from the top three - as the gin boom continues to gain ground.

Eight annual World Gin Day set to sweeps UK tomorrow

The eight annual World Gin Day, which is tomorrow 11 June, 2016, is set to host more than 70 different events around the globe.

Aidan Bowie crowned GB World Class Bartender 2016

Following three days of competition, Aidan Bowie of the Dandelyan bar in London was crowned the GB World Class Bartender 2016 and is set to represent the UK in World Class Global competition set to be held in Miami later this year.

Rémy Cointreau annual net profits up following foreign exchange boost

Improved Cognac sales and a big boost from a favourable foreign exchange helped to drive profits for Rémy Cointreau, which saw annual 2016 net profits soar 10.6%, beating expectations for the business.

Southern Comfort sale averts disaster as Brown-Forman's sales drop 2%

The sale of Southern Comfort and Tuaca has bolstered a 2% drop in net sales for Jack Daniels owner Brown-Forman.

Halo effect in gin creating thirst for premium tonic

Premium brand 1724 Tonic Water has found a new UK distributor as it aims to gain ground in the growing premium tonic market.

Glenmorangie launches Old Fashioned Week

Glenmorangie is launching a new initiative called Old Fashioned Week to promote its Extra Matured Range ahead of this year's British Open Golf Championship.

More spirit brands are partnering with leading bars to create unique cocktail serves

Spirit brands partnering with leading bars to help create unique serves in some of the UK's cutting edge bars is helping to further fuel the cocktail craze in the UK and abroad.

Insights: How glassware plays a strarring role in the cocktail craze

As the cocktail craze shows no signs of slowing Harpers.co.uk talks to some of London's top bartenders about creativity in serves and how the vessel is playing a starring role.

Major work to be done in Diageo's emerging markets

Leading drinks producer Diageo has dropped its previous objective of obtaining 50% of its revenues from emerging markets by 2015 due to flagging growth in key emerging markets.