Diageo launches Chinese spirit Shui Jing Fang in UK
Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.
Read more...Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.
Read more...Self-belief within the Scotch whisky industry hit an all-time high this week when Diageo announced it was investing £1 billion over the next five years to boost production by 30-40%.
Read more...London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.
Read more...Diageo Reserve Brands has launched two new additions to the core global Johnnie Walker range, in order to tap into the growing consumer trend of trading up to premium whisky blends.
Read more...The drinks trade secured around a dozen spots in the Sunday Times' Rich List 2012, published yesterday.
Read more...Drinks companies that abandon or ignore business opportunities in the UK and Western Europe do so at their peril...
Read more...New consumer research by Diageo GB has found 93% of shopping trips in the convenience off-trade are for "something for tonight" as opposed to a routine shop or for an event.
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Diageo has teamed up with Coca Cola to celebrate the British Summer in £3.5 million off-trade campaign centred around the season's patriotic events.
Read more...Major alcoholic drinks producers have agreed to ramp up their voluntary advertising regulations in Europe.
Read more...Blossom Hill is hoping to drive the appeal of rosé to a wider audience this summer with a £1.2 million marketing campaign.
Read more...News that David Cameron plans to introduce a minimum price for alcohol of 40p per unit and outlaw the sale of multi-buy deals has provoked a strong reaction from the drinks industry.
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Diageo has promoted its current North America and Asia Pacific boss Ivan Menezes to chief operating officer.
Read more...The wine and spirit industry lacks a Tim Martin or Sir Philip Green figure to argue its case in the media, it has been claimed.
Read more...Pernod Ricard UK's deputy managing director Simon Thomas has been appointed the new chairman of the Benevolent.
Read more...A dispute over the use of the term White Zinfandel in the European Union has been resolved.
Read more...Sainsbury's has teamed up with Drinkaware, Diageo and Heineken to push a new responsible drinking campaign in-store.
Fake Blossom Hill has been found on sale in Scotland.
Read more...Scotch whisky exports reached a new high, bolstering the UK economy to the tune of £125 per second, as the Scotch Whisky Association unveiled Edrington's Ian Curle as its new chairman.
Read more...WSTA's communications director Gavin Partington has to step up to the role of interim chief executive as the hunt for Jeremy Beadles replacement continues.
Reserve Brands Group, the division of Diageo dedicated to growing the premium spirits category, has launched a range of off-trade gifting options.
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