Pimm's to take centre stage at Queen's 90th birthday celebrations

Diageo has signed up as one of five official corporate partners for a massive street party to mark the Queen's 90^th birthday next summer.

Smirnoff pledges to fight ban after regulator rules ad breached code

Diageo has said it will fight to overturn a ban on an ad for Smirnoff vodka imposed by the Advertising Standards Authority.

F1 stars sign up with Johnnie Walker for anti drink-driving pact

Johnnie Walker has joined up with the Honda Formula 1 team to launch a campaign for consumers to make an anti drink-driving pact.

Hawksmoor's Reynolds takes UK title in Diageo World Class contest

The UK final of Diageo Reserve's World Class bartending competition has been won by Ali Reynolds of Hakwsmoor in London's Spitalfields.

American whiskey challenges Johnnie Walker lead in alcohol power list

Johnnie Walker has retained its title as the world's leading alcohol power brand - but risks losing the crown in future years.

Diageo stock climbs amid takeover rumors

Diageo's (Bloomberg: DGE:LN) stock has been climbing in early morning trading up nearly 7% following news of a potential takeover of the drinks' giant.

Diageo revamps Smirnoff bottles following launch of new ad campaign

Diageo is rolling out new packaging for Smirnoff following the launch of its £4.5m "We're Open' campaign across Europe earlier this month.

Raising a dram for World Whisky Day celebrations

As World Whisky Day kicks of tomorrow, Diageo explains that the rise of social media has helped boost interest in the spirit. 

Diageo considers sale of wine business

Global drinks Diageo is said to be mulling the sale of its wine division.

Diageo mulls fate of United Spirits boss Vijay Mallya

Diageo is mulling the fate of United Spirits boss Vijay Mallya, after its Indian- based subsidiary issued a vote of no-confidence in him over the weekend.

Diageo net sales slide in the third quarter as volumes fall

Diageo saw net sales fall 0.7% in the third quarter of this year, with volumes also down 0.8%.

Diageo acquires control of South African beer business, United National Breweries.

Diageo has acquired control of South African beer business United National Breweries, after snapping up the remaining 50% of the business.

Health body urges Premier League to look beyond booze brands for sponsors

The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.

Diageo puts innovation 'at the heart' of its UK commercial strategy

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 

Diageo adds bottled beer to Guinness

Final call for bartenders to enter Diageo Reserve World Class 2015 competition in the UK

Diageo is searching nationwide for the best British bartender to represent the UK in Diageo's Reserve World Class 2015 bartending competition in South Africa later this year.

Diageo to provide calorie labelling on all beers, wines and spirits

Diageo is to provide on-pack calorie advice on typical servings across its spirits, beers and wine, it announced today. 

Diageo completes Don Julio Tequila acquisition

Last week Diageo completed the full acquisition and control over Tequila Don Julio from Jose Cuervo in exchange for Bushmills Irish whiskey brand.

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Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.

Diageo harnesses mobile technology with new 'smart' whisky bottle

Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.