Friday Read: Covid-19 set to devastate Champagne's recovery?

Like a staunch liberal and a UKIP voter forced by coronavirus to cohabit under one roof, Champagne has enjoyed a troubled – and complex - relationship with the UK of late. Both Nielsen and CGA Strategy have tracked falling demand for Champagne over the past few years in the UK; in the 12 months to December 2019, the total volume and value of Champagne sales fell by 5.8% and 4.9% respectively in the on-trade. Meanwhile, Nielsen figures indicate that Champagne sales in the Christmas period 2019 fell well short of expectations. It's hard to rally against statistical evidence - the figures do not lie.