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On-trade digitisation, premiumisation and personalisation are major trends

Published: 29 June, 2020

A digitised on-trade, premium in home drinking experiences and ‘liquid personalisation’ have been identified as the key trends for the year ahead by research and analyst company Rewrite Digital.

Digital packaging: how smart is your bottle?

Published: 15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency

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