Compared to other industries the wine trade has been a little slow on the uptake when it comes to recommendation algorithms. Such technology emerged commercially in the late ’90s, alongside the beginnings of ecommerce, and was popularised by platforms such as Amazon (source: A Brief History of Recommender Systems). As a tool for the wine industry, the rise of these programmes has been a little more recent – but their potential is great, according to those already working with them. Those Harpers spoke to agreed the reasons for this slow adoption are tied up with both the structure of the industry and the nuances of the product itself.
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Published: 11 December, 2025
Online wine retailer Virgin Wines and US-based software company Preferabli have announced a fresh partnership. The deal will see Preferabli’s wine recommendation software integrated into the Virgin shopping experience.
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Davy’s Wine Merchants has announced a new system allowing for the automated production of technical sheets for wines across its entire trade portfolio.
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Published: 21 March, 2025
Picking a wine can be difficult; it can depend on everything from mood to the weather. But what if there was a way around this internal battle?
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Such has been the upheaval wrought by the Covid pandemic that drinks businesses may have to remain agile in the longer term to meet a changed consumer landscape, with the days of specialism in one route or approach to market numbered.
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Published: 27 November, 2019
Should companies run their own warehousing IT systems rather than use a provider and how easily
can systems be integrated with other parts of the business? Simon Jack breaks down the fundamentals.
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