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Hats off to Mandarine Napoleon

Published: 22 July, 2011

Since De Kuyper acquired Mandarine Napoleon, the Dutch marketing team have been plotting a strategy to reassert the prestige and heritage of its premium mandarin orange liqueur.

That's now come in the form of a 'marketing assault'. For one, Napoleon Bonaparte's famous bicorn hat is a back on the label, of the distinctive, brown cracked glass bottle. Also returned is the fleur de lys - once a symbol of the power of the French crown.

It has unveiled a programme to proclaim Mandarine Napoleon's prestige place in style bars and top UK hotels. To 'cap' it off, De Kuyper will also embark on a nationwide programme of cocktail seminars for the bar trade led by brand ambassador Zoran Peric who will demonstrate how Mandarine Napoleon adds body, freshness and spiciness to cocktails.

www.cellartrends.co.uk

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