Hardys confirms multi-million pound campaign

Published: 27 August, 2010

Australian wine brand Hardys is planning a multi-million pound campaign around the extension of its Come Dine with Me sponsorship and an iPhone app.

According to brand owners Constellation, the investment is the largest made by any wine owner this year.

The campaign will include online advertising, in-store radio, branded shippers and shelf barker communication in grocery outlets.

Consumers will be targeted through a new digital campaign including the app, a new website and new Fcaebook page complete with food and wine pairing suggestions, recipes and wine tasting tutorials.

Neil Anderson, Hardys brand controller said: "Hardys is launching its biggest ever integrated marketing campaign this September which will ensure the brand's position as the UK's number one Australian wine brand. Hardys investment this autumn delivers incremental profit opportunities for our customers through the increased brand awareness in this key selling period.

"We are excited to deliver a campaign that engages with consumers at key touch-points in their lives, from point of purchase through to at home dining occasions."

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