Ardbeg launches digital campaign

A worldwide digital campaign has been launched to 50,000 Ardbeg committee members to encourage them to buy its new release Corryvreckan.

The campiagn developed by Edinburgh based Story begins with an email to entice members online and watch a two and a half minute B-style movie which features a deep-sea diver being lured into the dangerous whirlpool Corryvreckan. 

Story also allows members to create the own personalised version of the film to send onto friends and has created POS materials which will be used to promote the email viral, including live sized helmets, surf boards, ice moulds, wet suits and other items which appear in the film which will be used at tastings and whisky events. 

Ardbeg Corryvreckan is available from September 21, is bottled at a strength of 57.1% ABV and non chill-filtered, to impart full body and texture.

Ardbeg brand director, Hamish Torrie, added: "Corryvreckan has already had a tremendous welcome from our loyal fan club, the Ardbeg Committee, in 2008, when we released 5000 preview bottles.  Their hugely positive reaction has encouraged us to add Corryvreckan to the regular Ardbeg range."

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