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Britons - the biggest searchers of wine online

Published:  14 September, 2009

New research reveals that British online users are the most avid wine enthusiasts in Europe, with wine accounting for 31% of all online searches across food and drink products.

Studies compiled by search engine Twenga also shows that we haven't fallen out of love with French wine - as it is the most popular wine among British users accounting for 64 per cent of UK online searches.

Twenga says the overall dominance of French wine on the web has been explained by the fact France has some of the most expensive wines and therefore justify the cost of shipping.

Research also reveals that Britons are second only to the French in their love of French wine and ahead of the Germans (40 per cent). Italian and Spanish users rank French wine a close second behind wines from their own countries.