White wine is the most popular drink of choice for the UK consumer with over half of adult drinkers now saying it is their favourite tipple, new research reveals.
A major survey carried out by Wine Intelligence and published to coincide with this week's London's International Wine Fair shows that 34% of Britons who drink alcohol say they prefer wine.
Some 27% declare a preference for beer and 20% say that spirits are their favourite tipple.
Asked to name what they drink, over half (54%) of all UK adults say they drink white wine, with 48% saying beer and 47% saying red wine.
Rosé wine comes next in the league table with over a third (35%) saying they drink it.
When alcohol drinkers were asked to specify why they like certain drinks, they put wine top in terms of taste (77%), as a relaxing drink without food (75%) and good with food (89%).
Beer comes top as the drink for outdoor occasions (75%) just ahead of wine (69%).
Brian Howard of Wine Intelligence, the company behind the survey, says: "This survey provides the most up-to-date and possibly the most comprehensive picture of who drinks what across alcohol categories in the UK. One thing is clear: wine is a strong and stable fixture in UK adult social life."
Jeremy Beadles, Chief Executive of the WSTA, says: "This confirms the strength of the British love affair with wine. Long may it continue and flourish. People see wine as something both to enjoy with food and as part of a sociable lifestyle."