FIRST QUENCH'S RECORD-BREAKING CHRISTMAS ......

Published: 23 July, 2008

First Quench, the UK's number one drinks retailing group, says that it is celebrating a record-breaking performance' over the festive season. The group, which includes the Thresher Wine Shop and Wine Rack, reports that drinks sales on Christmas Eve and New Year's Eve in particular were the best ever'. On Christmas Eve, traditionally the biggest trading day of the year, more than one million customers spent 11.5 million in First Quench stores. On New Year's Eve, 750,000 customers parted with over 8 million. Chief executive David Williams said: We slammed our budget and all previous records. In the last 12 months we've come a long way and I am very grateful for the pride and passion I've found in this business. We have a real opportunity in 2002 to show what we can do by connecting with our customers.' Early analysis indicates that after steady sales in early and mid-December, there was a last-minute rush. It is clear that particular product lines have achieved outstanding performance during the holiday season: *Sales of Old World wines were up 10.7% on Christmas 2000. *More than 1.5 million bottles of wine were sold through the 3 for 10' deal offered in December. *Over half a million bottles of Stowells wine were sold following a co-promotion in the Mail on Sunday. *125,000 bottles of the leading Champagne brand, Lanson, were sold over the festive period, 10,000 on New Year's Eve alone, which also saw 11,500 sales of Mot & Chandon Champagne.

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