Spanish wine importers chart the path ahead

Harpers invited some of the bigger producers and importers of Spanish wine to comment on what they are focused on in terms of both sales and marketing and where they see any openings or challenges for Spanish wine in the UK. Many said that Spain is a region with a strong position and a lot of potential, which presents both opportunities and difficulties for those in Spanish wine – one of the most-emphasised points was the necessity of consumer education, as a lack of knowledge may be holding Spain back.