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Sainsbury's boosts it online wine selection

Published:  23 July, 2008

Sainsbury's is massively expanding the number wines available in its online store due to huge growth' in orders.

Online buyer Judith Jerodiaconou said she hoped to increase the range from its current level of 100 wines to over 400 by Christmas'.

She added: We've still got the same online exclusives, with small parcels and more niche wines we're unable to stock in our stores, but we've brought in many more favourites from the in-store range so that there is a wealth of styles and price points available when shopping online. An increased number of mixed cases and special deals will also be offered.'

Sainsbury's also unveiled changes to its Taste the Difference range at its Autumn/Winter tasting held last week. The biggest launch was a new flagship Taste the Difference Champagne, retailing for 22.99 (well above most supermarket own-label offerings) made by Duval Leroy. It is a 2000 Premier Cru Vintage Blanc de Blancs and will be in store from October 2006. A Taste the Difference 2004 Vintage Cava made by Codornu has been launched at 9.99, also available from October. Also new to the range was a Grner Veltliner, sourced from Weingut Huber in Austria, and two Taste the Difference Italian wines - Pinot Grigio and Chianti Classico - have been introduced in half-bottle format.

Wine buyer Michelle Smith commented: These have been introduced to allow customers to try new wine styles in a more affordable bottle size.' Taste the Difference Rioja Reserva has been reblended and repackaged, in line with a Spanish emphasis, which includes four new lines.

Following the appointment of Fiona Bayley as spirits buyer in January of this year, the spirits category has also been drafted into the Taste the Difference series, starting with an Irish Cream Liqueur (16.99 per litre bottle).