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Bibendum bolsters on-trade team

Published:  15 July, 2024

Bibendum Wine’s drive for growth is to be further enhanced by new appointments to strengthen its premium sales team.

The C&C Group-owned agent-importer has added three new people to boost its on-trade reach, each bringing a well-honed skill set to their new roles.

Yann Bourigault (pictured), who was previously export director at Gerard Bertrand, has been appointed as director of new business development & key accounts.

An internal promotion finds Andrea Altavilla rising to prestige lead from his premium account manager role at Bibendum. He will continue to build upon his ‘prestige’ on-trade connections in London, while also supporting the company’s fine wine strategy, including its Bordeaux Collection initiative.

Greta Bergamasco is the third appointment, joining from a previous role at Fells as a prestige account manager, now taking up the reins as new business account manager at Bibendum, with responsibility for driving new business.

Clara Shand, GB commercial director at C&C Group, said of the new appointments: “It’s a pleasure to welcome Yann and Greta to the team and to be able to foster existing talent within the business and promote Andrea. Their impressive knowledge of wine and understanding of the UK on-trade will stand them in good stead and we can’t wait to see them flourish.”

Bourigault added: “Every exporter director hopes of working with Bibendum. Its reputation, its portfolio, its team and quality of its customers is second to none and unparalleled in the UK. I am thrilled to join Bibendum and contribute to the exciting journey ahead and make a meaningful impact in the London market.”



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