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Jerry Lockspeiser: The essential Christmas gift for every wine entrepreneur

Published:  20 December, 2019

About twenty years ago I tried to sell a sparkling wine from Italy that was almost unknown in the UK market. We were a significant supplier to the major retailers and worked closely with them on new product development ideas, from lesser known grape varieties, regions and countries, to new styles and packaging for better-known wines. My Italian sparkling wine was from a medium sized organic producer whose wines we had won listings for, but the buyers felt that it was not well known enough in our market and wouldn’t sell. It was, of course, Prosecco.

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