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Paris top ‘wine consuming city’

Published:  19 December, 2018

Paris has been named the ‘top wine consuming’ city in a new survey researching consumption and distribution in key cities across the world.

A total of 5.3 million hl of wine was consumed in 2017 - equivalent to 709 million bottles, in the greater Paris area, putting the French capital ahead of the RUHR conurbation (Essen, Dortmund, Duisburg), where consumption was 4 million hl (537 million bottles), according to the research, which was commissioned by Wine Paris.

Greater Buenos Aires was ranked third, with 3.6 million hl of wine consumed, followed by Milan (3.3 million hl) and London (2.95 million hl).

The French capital’s leadership position was driven by a “network of influential opinion leaders represented” such as by 20,000 hotels and restaurants, wine bars, cafés, 1,100 wine merchants, 1,990 distribution outlets and restaurants totaling 142 Michelin Guide stars, said Pascale Ferranti, managing director of Wine Paris.

“Paris offers all French consumers and the millions of tourists and international business people it welcomes - 33.8 million in 2017, an exceptional showcase for fine wines, with an unrivalled array of wine regions and wines. In the eyes of the world, it still strongly epitomises excellence in winemaking expertise,” he said.

The top 10 was completed by New York (2.8 million hl), Los Angeles (2.2 million hl), Rome (1.7 million hl), Berlin (1.95 million hl) and Tokyo (1.2 million hl) - the only Asian city in the ranking.

Wine Paris, the joint venture between Vinisud and Vinovision Paris, commissioned the research in preparation for its debut event in the French capital in February 2019, which will be hold with Harpers as a media partner, for which it said it had signed up more than 1,400 businesses.