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Bruichladdich launches whisky on the Rocks

Published:  23 July, 2008

Islay whisky producer Bruichladdich has launched the second in its Designer Single Malt series.

Bruichladdich Rocks is designed to be drunk with ice, and is being pitched as a summertime drink. The whisky is matured in Bourbon casks, and then finished in Grenache casks from the Banyuls region of south-west France.

The company admits that the ice recommendation and wine-cask finish 'are as much a heresy to whisky traditionalists as the constitution is to Norman Tebbit'. And master distiller Jim McEwan, who admitted that he never thought he would ever 'actively recommend' drinking a single malt with ice, said: 'I wanted to design a whisky that reflected the rugged beauty of the island where I have lived all my life, one with a rainbow of aromas, to show the true artistry of distilling.'

The whisky is a blend of several vintages, and is bottled at 46% abv, with the strength brought down by the use of Islay spring water, filtered through, the company claims, 'the 1,800 million-year-old rocks that the distillery stands on'.

While Bruichladdich Rocks is not a limited-edition release, it will only be available at Morrisons, priced at 22.99 for a 70cl bottle.