Alliance pushes the Prosecco ceiling with DOCG addition

Published: 19 May, 2016

Alliance Wine is expanding its Prosecco offering by adding Giavi Prosecco Superiore DOCG to its range.

The Scottish wine importer previewed the range at their spring tasting in London yesterday (May 18), which includes Extra Dry, Emma, and Brut.

Garech Byrne, head of buying at Alliance Wine, said the range will fill the gap at the top end of their offering.

And although offering a top-to-bottom Prosecco range is the difference between £7 and £17, Byrne believes this small margin makes all the difference.

"Prosecco has an unusually compact price range," he said. "The difference between the top and bottom end is around £10. It's unusual but it's probably part of its success."

Prosecco continues to have major importance for the UK importer.

"It's massively important for us," Bryne added. "Prosecco has had a touch of the New Zealand Sauvignon Blanc effect. Customers are keen to buy it at all levels at the spectrum."

Single estate vineyard Giavi grows its wines from 14 hectares and has been producing wine since 1904.

Giavi takes its name from Francesco Giavi, who, at the beginning of the 20th century purchased from the Tezza family a small estate on the outskirts of Conegliano overlooking the town.

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