Codorníu Cava launches major Christmas ad campaign

By Mathew Lyons

Published: 08 December, 2015

Codorníu Cava is launching a major new campaign today to promote its two most recent releases, Codorníu Cuvée Barcelona Brut 1872 and Codorníu Anna Blanc de Blancs.

The campaign includes a 20-second video which will run online, and a shorter version of which will run on the London underground.

The theme of the campaign is, "We are Codorníu, since 1551".

It is built around the artwork of Barcelona-based artist Conrad Roset, who has used an art nouveau-influenced style to showcase the elegant personality of the two Cavas.

The Barcelona Brut 1872 was released earlier this year. It pays homage to the year in which the first bottle of Cava was produced.

Codorníu Anna Blanc de Blancs is a tribute to the family's last heiress.

Cordoniu Christmas ad 2

Javier Pagés, chief executive of Codorníu Raventós, said: "With the Christmas campaign we expect to consolidate above-market growth for Codorníu at the time which concentrates over 30% of sales.

"For yet another year we are presenting something that is much more than just a Christmas advert. We want to take the Codorníu brand beyond conventions.

"This year, 2015, has been the year of Cava's recovery, positioning Codorníu at the top of the category."

UK Cava sales have fallen 4% by volume in the off-trade over the past 12 months, although sales are up at the premium end of the market.

Cava has struggled to define a space in the sparkling wine category against the value consumers perceive in Prosecco and the longstanding premium reputation of Champagne.