Conviviality Retail invests in perfecting franchise model

By Mathew Lyons

Published: 07 August, 2015

Conviviality Retail has launched three new initiatives to improve communication and collaboration with its franchisees.

Conviviality owns a number of franchise brands, including Bargain Booze, Wine Rack and Select Convenience. Over 600 stores operate under its fascias across the UK.

One initiative promotes the sharing of best practice and new ideas through a shared portal, which the company hopes will set a new benchmark in social collaboration within franchise businesses.

Another initiative is aimed at ensuring the group's strategic business transformation programme becomes a collaborative enterprise among its franchise partners.

The group also hosted its first summer party for franchisees, which this year had a Bollywood theme and included dancers, snake charmers and an Indian banquet.

The group reported a 4.4% rise in pre-tax profits for the year to end 26 April 2015, with revenues up 2.4%. Wines sales were up 10%. The average franchisee profitability grew 0.8%.

Conviviality Retail's new concept has an 800-strong range - including 400 wines, starting at £3.99 and offering a wide range of discounts.

Consumers recently voted Bargain Booze the Best BWS Convenience Retailer and Best Convenience Retailer for Customer Service at the CTP awards 2015.

Amanda Jones, the group's chief operating officer, said: "The franchisee model is at the heart of the business and we pride ourselves on celebrating the talent and diverse mix of our partners. We are constantly looking for ways to ensure maximum engagement and collaboration.

"Ultimately, these relationships enable us to get closer to customers and deliver an unrivalled service across the business.

"We want our franchisee partners to feel motivated and inspired by one another and we will continue to seek and develop ways to further enhance this collaboration and progress."

Conviviality made the news recently for exploring a reverse takeover of drinks wholesaler Matthew Clark.

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