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Enotria to double warehouse space to enhance service

Published:  06 November, 2014

Enotria is moving to a new site with double the size of its current warehouse and office space.

The move, in part driven by government plans for the high speed rail line to pass through its current headquarters, will allow the firm to retain total control of its service proposition.

Chief executive Troy Christensen, who joined the firm back in June, told the group planned to be in by mid-February.

Troy ChristensenTroy Christensen, Enotria CEO, is getting to grips with sorting the basics at the firm

The new building, a leasehold property, is 1km away from its current location, and neighbours Diageo in west London's Park Royal.

"We're very customer-oriented. A lot of our competitors have outsourced the supply chain, but a lot of our strength in the on-trade comes from our strong service proposition," Christensen said.

"We think the service proposition works better when you control it yourself, so we decided to invest in another warehouse of increased size and scale."

Enotria has changed its corporate identity as well as hiring a host of new staff and opening up its category insights to suppliers.

Christensen admitted that Enotria "is a bit of a different business than my prior life" when he headed international operations for Accolade Wines and Constellation, as it was known before that. "Clearly I have aspirations of doing some big exciting things, but unfortunately some basic things need sorted out first."

He said he was currently addressing those "unsexy boring things"- such as the office move - before anything else could be properly considered.

"The company has grown quite significantly and just needed some processes and systems in place to keep up.

"Enotria was set up to originally be very Italian and in the last five years it has expanded quite significantly. It's grown from a £50 million Italian business to a £150 million one with wines of every origin from around the world," he said.

For a Q&A with Troy Christensen, click here (subscribers only). 

Christensen will be speaking at the Wine Vision conference later this month. It takes place from November 17 to 19,