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Quintessential hires former Edrington exec William Ovens

Published:  04 November, 2014

Quintessential Brands Company, which distributes Blooms and Greenall's gins, has appointed William Ovens, former Edrington executive to the role of international commercial director.

OvensQuintessential Brands Company continues to strengthen its senior teamWilliam Ovens joins as international commercial director

Ovens has 13 years of FMCG experience in director roles, most recently as managing director of Simon Howie Foods and previously as sales and marketing director at Presentation Products, which supplies packaging to the spirits industry. For nine years prior to this, William worked with the Edrington Group, as area director for global travel retail.

Mike Salmon, Quintessential Brands managing director, said Ovens "will be leading our international Quintessential Brands area directors located in Asia Pacific, Europe, Russia and the US, from our UK base and report to myself." Ovens will also have responsibility for expanding the group's global travel retail business.

Quintessential Brands has been strengthening its senior team with a series of appointments recently. Lizzy Johnson, former Diageo brand director,  came on board to lead its international marketing team in mid-October, while Francois Quarez, ex-senior PepsiCo executive was hired to head operations at its spirits supply firm Essential Drinks Company,  at the end of September.

The Quintessential Brands Company is the brand management business of the Quintessential Brands Group, based in Soho, London. The portfolio includes Greenall's The Original London Dry Gin, BLOOM Gin, Berkeley Square London Dry Gin, Opihr Oriental Spiced Gin and Toussaint Coffee Rum Liqueur. The portfolio has recently been expanded by the addition of O'Mara Irish Country Cream, Feeney's Irish Cream Liqueur, Irish Knights Irish Country Cream and The Dubliner Irish Whiskey Liqueur.

Quintessential Brands was founded by Enzo Visone and Warren Scott and the group companies include the Quintessential Brands Company, Essential Drinks, G&J Distillers, First Ireland Spirits and the UK brand agency Marblehead Brand Development.