Pernod Ricard launches UK online store

By Erin Smith

Published: 11 November, 2013

Pernod Ricard has launched its first online drinks store for the UK market called Sipstor, where consumers can purchase exclusive products from brands such as Absolut, Beefeater, Chivas and Jameson.

Pernod Ricard has launched its first online drinks store for the UK market today called Sipstor, where consumers can purchase exclusive products from brands such as Absolut, Beefeater, Chivas and Jameson.

Pernod Ricard is launching the online store in time for the heavy spirits spending that takes place in the build up to Christmas and new year. It is also in response to competitors like Diageo that moved into the online retail space earlier this year.

The drinks giant said it decided to focus on the UK online retail market due to the British being "digitally savvy" consumers.

The site will feature exclusive spirits offers for limited periods or until supplies run out. It will also have special promotions and offers such as Jameson Irish Whiskey's link up with the film Anchorman 2 with tickets to an exclusive preview of the film or the current offer of Absolut Eylx glass packs.

Pernod Ricard has also launched a mobile app for the store that will alert consumers to brand specific offers. It will also allow them to use QR code technology to make purchases simply by taking a picture of certain brands or brand advertising with a mobile phone.

Diageo launched its first e-commerce site for its luxury brands like Johnnie Walker, Cîroc and Ketel One back in February and Anheuser Busch followed suit in May of 2013.

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