Simon Rimmer and Robinsons launch beers for food

Published: 12 February, 2013

Celebrity chef and restaurateur Simon Rimmer has teamed up with family brewers Robinsons to create three hand-crafted bottled beers to go with steak, chicken and curry.

Rimmer owns vegetarian restaurant Greens in Manchester and Earle, a brassiere in Cheshire, and co-presents Channel 4's Sunday Brunch with Tim Lovejoy.

As Rimmer launches his fifth cookery book in April and Sunday Brunch celebrates its first anniversary, Rimmer is also getting ready to launch his very own beer in collaboration with Robinsons.

The new beer range is being brewed to his own specifications, after a series of beer tastings at the brewery, before deciding on three distinctive styles to go perfectly with steak, chicken and curry. The range will be aimed at men and women, and is available in bottle only. On the back of each bottle there will be a recipe to complement each beer.

Rimmer, said: "Every bloke wants to create his own perfect pint. I'm the luckiest bloke in the world because I get to create three. Not only can beer be used as a key ingredient in a wide range of recipes, but it is also a great accompaniment to our favourite dishes; complementing and bringing out the very best flavours in our food as the world's best wines do. The subtleties of beer are perfect for complex food matching."

John Robinson, brand manager at Robinsons Brewery, said: "We are delighted to partner Simon Rimmer - not only does he genuinely enjoy a good pint of cask ale, but his target audience comfortably fits the profile of our core customers. This new range is moving beer into a different arena; and for the first time is designed for the consumer to specifically enjoy with food. This is the perfect platform to exhibit our passion for beer and food matching."

Simon Rimmer's bottled beer range will launch in early April and will be available to purchase online. Other stockists will be revealed closer to the launch date.

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