New campaign to reinvent La?ki rolls out

Published: 19 June, 2012

Slovenian producer P&F Wineries is on a drive to change historical perceptions of the grape variety La?ki and reinvent the style of wine it produces.

The winery will be leading a campaign to bring La?ki back into the UK market through the production of a range of modern, fresh, fruity examples that contradict the common historical views of the grape. La?ki reached its peak of popularity in the 1970s but has since ceased to be fashionable.

At the London International Wine Fair in May, P&F Wineries invited the UK trade to vote for their favourite of three La?kis. The first was a modern, fresh, dry style with a residual sugar level of 5 g/l; the second was fresh with expressive fruit characters and a residual sugar level of 9.9 g/l ; and the third was a more traditional, sweeter style with a residual sugar level of 15 g/l.

Over 100 votes from the UK trade revealed the second fruity, expressive style was the most popular, with 44% of the votes.

Tatjana Puklavec, managing director of P&F wineries, said: "With abundant welschriesling plantings, Slovenia is perfectly placed to provide volumes required by UK retailers.

"This activity is allowing us to gauge the opinion of the UK trade, before presenting our offering to retailers, rather than approaching them blind. We are pleased with the feedback thus far and are confident that it will assist our campaign to bring La?ki Back."

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