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Chinese red for Moët Hennessy

Published:  23 February, 2012

Moët Hennessy has announced plans to produce a red wine in China.

The company has teamed up with Chinese producer VATS to plant a 30 hectare vineyard in the south eastern province of Yunnan.

The wine will be of premium quality, with the first vintage ready in four or five years, the company said.

Moët Hennessy has already started work on its first Chinese vineyard, in the Ningxia Hui autonomous region in the north west of the country. This site, which started development in May 2011, will be focused on sparkling wine production.

Domestically produced products account for around 90% of Chinese wine sales and there are predictions that the country will eventually become a significant exporter in its own right.

Red wines dominate the market, which is currently measured at 72 million cases and has a growth rate approaching 20% a year.