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Gosling-Castle Partners has signed a deal for its Gosling's rum and Gosling's Stormy ginger beer to become official drinks of yachting's America's Cup in 2017.
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Bacardi has bought the Banks rum producer and its brands for an undisclosed sum.
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William Grant has been named as the official spirits and Champagne provider to this autumn's Rugby World Cup.
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Famous Grouse producer Edrington has written down the value of its Brugal rum brand to reflect revised future expectations of the brand's performance.
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Published: 13 April, 2015
Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.
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Published: 23 March, 2015
Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio.
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Published: 17 February, 2015
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Published: 10 November, 2014
Like the other spirit categories, the growth in rum is mainly driven by the premium sector. Spiced rum that is the latest big thing, with sales growing by more than 21% year on year, making it worth an annual £80m. It appears to be particularly popular in Scotland, where it accounts for over 21% of value sales, and at the younger end of the market, while well-aged rums are finding favour with a more discerning, 30-plus audience. Helen Arnold reports.
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Published: 17 October, 2014
As job titles go global rum ambassador is one to brag about with your mates down the pub. Really? Your job is to go around the world talking about and tasing and drinking rum?
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Published: 16 October, 2014
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Published: 15 October, 2014
Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.
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Published: 22 September, 2014
RumFest in London is aiming to break the record for the world's biggest ever rum tasting with over 700 people tasting a selection of six rums on October 9.
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Published: 17 September, 2014
Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.
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Published: 08 September, 2014
William Grant & Sons boosted operating profits by 10% to £138 million in 2013 while turnover rose by 5.2% to £1.12 billion.
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Published: 02 September, 2014
RumFest is set to return to London for its eighth year next month and will include the trade only Boutique RumFest that takes place on October 10at London's ILEC Centre.
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Published: 11 August, 2014
Bacardi has teamed up with cult writer Warren Ellis and artist Michael Allred to produce its very own graphic novel - The Spirit of Bacardi - that tells the stories behind the famous rum, the Bacardi family and its origins in Cuba.
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Published: 01 August, 2014
Three new rums have been granted approval to carry the Authentic Caribbean Rum (ACR) Marque as the initiative widens its portfolio and presence in its key international markets including the UK.
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Diageo, for the second time this year, has had a Captain Morgan advert banned by the Advetising Standards Authority (ASA) for a Facebook adve which stated that alcohol could combat boredom.
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Harpers.co.uk caught up with Dr. Frank Ward of the West Indies Rum and Spirits Producers' Association (WIRSPA) to find out what the association is currently doing to raise the profile of Caribbean rum in the UK.
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