Recent findings from CGA by NIQ's latest BrandTrack survey indicate a significant interest in the upcoming Euro 2024 football tournament among British consumers, with nearly half (46%) planning to tune in. Among these viewers, two in five (40%) intend to watch matches in pubs and bars.
Read more...
You’ve come a long way, baby. Watching the final of the Euro 2022 women’s football tournament, I was reminded of this advertising slogan for Virginia Slims cigarettes, of all things, from the late 1960s. The brand tapped into the zeitgeist at a time when feminism and women’s rights were finally attracting the attention and wider support they deserved. The importance of sport should not be overstated, but England’s victory felt significant, not just as a one-off game, but in a wider social context.
Read more...
Leading retailer Majestic has signed a deal with Manchester City football club to become its 'Official Wine Supplier of Premier League Champions.'
Read more...
The last weekend of Euro 2020 saw record numbers of English wine bought at Majestic Wine, with the nation stocking up on homegrown bottles as the country geared up to the first major football final since 1966.
Read more...
Chile’s Santa Rita winery has signed up for a second three-year partnership with Arsenal football club.
Read more...
