New Zealand winery Invivo ditches 'winespeak gobbledegook'

Pernod Ricard switches more of its advertising budget to digital and social media

An increasing proportion of Pernod Ricard's UK advertising budget is being spent on social and digital media, as traditional media consumption continues to decline, according to managing director Denis O'Flynn.

Producers urged to push sweeter sparkling wines in China

The paltry sparkling market in China could be significantly enlarged by promoting sweeter sparkling wines, according to leading professionals engaged in the country.

Social media is "essential" for brands looking to break in to Chinese wine market

A social media presence in China should now be considered an "essential part" of any wine brands marketing strategy in the country, according to analysts Wine Intelligence.

Wine Vision Live News Blog: Tesco's Dan Jago vision of being a world class wine business

6pm

Wine Vision Live news: online wine is opening up mass Chinese wine market

11am: E-commerce and online wine sales is helping to democratise the Chinese wine market and open up the global world of wine to consumers in even the most remote parts of China, delegates heard at the second day of the Wine Visionconference in London.

Social media is not just marketing it is a way to do business hears Wine Vision

5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.

Pernod Ricard launches UK online store

Pernod Ricard has launched its first online drinks store for the UK market called Sipstor, where consumers can purchase exclusive products from brands such as Absolut, Beefeater, Chivas and Jameson.

Jerry Lockspeiser on why we should not turn our backs on sweet wine drinkers

It is said that what America does today the UK follows a few years later. So it's no surprise that wine styles which have become popular over the pond are beginning to show up here. But sweeter reds? Whatever is the world coming to?

Wine brands with no back story will struggle warns Ste Michelle's Ted Baseler ahead of Wine Vision

New wine launches that offer no back story other than what varietal or blend they are are not going to connect with modern wine consumers, warns Ted Baseler, president and chief executive of US winery, Ste Michelle Wine Estates, speaking ahead of this month's Wine Vision conference in London.

Why creating "magic" in-store is key to our success says Waitrose chief

Doing the opposite of what everyone else is doing and creating magic when customers enter stores are key tactics being used to drive sales across Waitrose, according to managing director Mark Price.

Shoppers are switching to mobile phone loyalty schemes

Shoppers are now using more loyalty schemes through their mobile phones than they are using traditional card schemes kept in their wallets and purses.

Third National Wine Week to be held in build up to Christmas

A "National Wine Week" is to be run for the third time in the lead up to Christmas in the hope of bringing focused consumer and media attention to the category.

Corks Out backs Oz Clarke's BBC Watchdog report with charts showing wine value

Corks Out, the north west independent wine merchant, is keeping the momentum going about the real cost of wine in different priced bottles of wine, as highlighted by wine critic, Oz Clarke, on last week's BBC Watchdog programme, with a series of charts it has produced to highlight the issue to its customers.

Asda is using social media to drive sales and get closer to consumers

Asda is maximising the value of social media, according to its chief marketing officer Stephen Smith.

Jerry Lockspeiser: let's show consumers the true cost of a bottle of wine

Jonathan Cahill's recent opinion piece about wine value, duty and consumer perception got me thinking. The central point of Jonathan's piece is that because alcohol duty is fixed it takes up a much bigger percentage of the retail price when the wine is cheap than when it is more expensive. Ergo we should be telling consumers that the higher the price they pay for a bottle of wine the more their money is buying wine rather than tax, so the better the value, and exponentially so.

Alliance Wine looks to bring new life to the traditional wine tasting

Scottish-based wine distributor Alliance Wine was the latest wine company to host a different style of tasting this week with a Latin-themed event in Glasgow complete with music, food and tango dancers.

WSTA to address changing needs of consumer at this week's annual conference

How well equipped the wine and spirits industry is in adapting to changes in consumer demand will be the central focus of the Wine & Spirit Trade Association's annual conference taking place in London on September 25.

Jerry Lockspeiser: No Sex Please - We're British!

Back in the days when Apples and Blackberries were still fruits I came across the wines of Larry Mawby. Larry produces high quality fizz in the USA.  Not in California, nor Washington State or even Oregon, but in Michigan. 

Richard Bampfield: Why admitting you just 'don't know' can be the most insightful answer of all

In the latest of our series of "AWEsome tales" from members of the Association of Wine Educators, Richard Bampfield takes heart from winemakers and members of the trade, regardless of how experienced or educated they are, who admit they are still looking for answers when it comes to understanding the intracies of wine production.