Low-abv wine 'important' category, says Asda

A surge in demand for lower-alcohol products has led Asda to hold its first ever low and no alcohol tastings in stores nationwide.

Asda revamps own-label wine range with new mid tier

Asda has become the latest supermarket to launch a mid-tier wine range as part of a shake-up of its own-label selection.

Meet the buyers: Asda

Asda adds 60 IPL wines to range

Asda has added over 60 International Produce Limited (IPL) wines to its range.

Asda adds English wines for Jubilee

Asda has added two English wines to its collection to bolster its English wine selection around the Jubilee.

Waitrose poaches Asda wine buyer

Waitrose has appointed former Asda wine buyer Katie Mollet to its team ? she will have special responsibility for  Italian, bag-in-box, small bottle and low alcohol wines.

Asda appoints new BWS head

Asda has appointed Tracy Ford as category director of its beers, wines and spirits category.

Asda forced to change Strong Cider packaging

Asda's Premium Strong Cider has breached the Portman's Group code by making alcoholic strength the dominant theme of its packaging.

A third of women opting for whisky, says Asda

Asda says the popularity of whisky is on the rise among women, with 35% choosing it over any other tipple, according to the supermarket's survey.

Asda's McKeon moves to Netto

Asda's BWS boss Adrian McKeon has moved to discount supermarket chain Netto after one year heading up the category.

Asda sees Champagne sales surge in December

Asda has reported a strong end of year performance in the Champagne category.

Asda launches interactive beer website

Asda has launched a microsite dedicated to educating customers about its range of international, British and local beers.

Woman sues Asda over frog in wine bottle

A woman is claiming compensation from Asda after allegedly finding a frog in a bottle of wine she bought from the supermarket.

Asda to roll out its in-store Wine Selector across the country

Asda is to roll out its Wine Selector nationally after a successful trial boosted sales by 4.5%.

Asda launches Wine Selector

Asda is to launch an in-store electronic Wine Selector that aims to demystify the category and simplify the task of choosing wine.

Andy Clarke confirmed as Asda chief executive

The chief operating officer of Asda, Andy Clarke, has been appointed as chief executive and president of the supermarket giant.

McKeon gets top Asda drinks job

Asda has appointed Adrian McKeon as its new BWS category director.

Asda wines go to Japan

Wines from the Extra Special own-brand of UK supermarket Asda are being launched in Japan.

Foster's celebrates Gabbiano success in Asda stores

A year after the launch of its Tuscan wine brand, Gabbiano, Foster's EMEA has announced strong sales of the brand. This is largely down to the success of Gabbiano within the grocery sector, driven by a high profile marketing campaign and significant end-of-aisle price promotion. As a mark of this success, Gabbiano will launch into Asda stores nationwide this month.
Source: Fosters EMEA

Shepherd Neame scores Asian themed offer with Asda

Shepherd Neame's Asian Collection, which includes Kingfisher Beer, Sun Lik Beer and Asahi Beer, is part of an exclusive offer with the 330 Asda Stores, UK wide.
Source: Shepherd Neame