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A third of women opting for whisky, says Asda

Published:  08 February, 2011

Asda says the popularity of whisky is on the rise among women, with 35% choosing it over any other tipple, according to the supermarket's survey.

It found that 60% of women questioned saw their love affair for drinking whisky begin after developing a taste for the drink when their husbands kept it about the house.

It also revealed 52% of women questioned choose to drink whisky neat, suggesting that women are fully embracing the connoisseur's side of whisky and are not fazed by complexities such as single malts versus blends and differing cask strengths.

Asda spirits buyer, Chris Brooks, said: "It's fantastic to see a drink which in the past has been so strongly associated with men, being enjoyed by an entirely new demographic.

"With 33% of women buying whisky to enjoy at home and 52% drinking it neat, clearly women everywhere are becoming increasingly confident to try new drinks and less held back by any old-fashioned stereotypes."