Establishing a lay of the land for our new tariff world order is an unenviable task. For much of the planet the final tariff landscape is yet to take a solid form. For UK wine and spirits producers, however, there appears for now to be a clearer picture of how their drinks will be levied entering the United States.
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French drinks giant Pernod Ricard has announced its results for the 2025 financial year. Amid a suite of macroeconomic challenges, the multinational saw an overall -3% drop in organic global sales.
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The United States-European Union Joint Statement announced by EU trade commissioner Maroš Šefčovič has confirmed a 15% tariff on European goods exported across the pond.
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Recent analysis from Unione Italiana Vini (UIV), drawing from research by WineAmerica, has revealed that the recently announced 15% tariff on European wine imports will cost the US upwards of $25bn.
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A new export report from Wine Australia shows that after an initial surge in sales after Chinese tariffs on Australian wine ended last year, Aussie wine sales to China have begun to stabilise.
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Projections from Unione Italiana Vini (UIV) show that the Italian wine sector could lose over €317mn over the next 12 months due to the 15% tariff on EU exports to the US.
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A new report from wine investment firm Winecap shows that although a drop of -3% was seen for the Liv-ex 100 index in Q2 of 2025, the pace of decline slowed, highlighting potential signs of stability.
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The first iteration of the WSTA Industry Summit since 2019 saw themes of resilience and adaptability underscore the global and domestic challenges explored. Key takeaways from the event included tariff predictions and the need to unwind the ever-frustrating policy burden of “three-word acronyms” from EPR to RAM.
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Trade tariffs. It’s a term that’s been looming over us for the past few months, without ever really coming to a full conclusion or a new status quo. Yes, we have a trade deal, complete with a minimum 10% tariff, but when it comes to spirits specifically – the water is very murky indeed.
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The fine wine index dropped in April by the greatest amount since August 2023. The Liv-ex May Market Intelligence Report said the industry standard Fine Wine 100 closed down 1.7%, attributing the decline to the introduction of tariffs and the En Primeur tastings.
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Italian drinks giant Campari Group has seen a –4.2% fall in organic net sales for Q1 of 2025. The company believes the drop has come amid ‘heightened macroeconomic volatility’, in part caused by the uncertainty caused by US tariffs during this period.
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Effective from Saturday (12 April) China will raise tariffs on US goods in a tit-for-tat escalation which sees both countries now imposing tariffs of 125% on the other.
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China will impose 84% tariffs on US goods from tomorrow (10 April), up from the 34% previously announced, in a move which looks to further de-stabilise global markets and consumer confidence in sectors such as wine and spirits.
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Stéphane Séjourné, European commissioner for industrial strategy, has announced that tariffs against bourbon could be removed from the EU list of retaliatory tariffs against the US.
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Jens-Peter Barynin, chief economist at VIVI Economics, charts the potential impact of an escalating trade war driven by the Trump administration
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Scotch whisky will be impacted by the latest round of tariff announcements from the US, which will see UK products heading stateside whacked with an additional 10% levy.
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Argentina’s economic situation often presents a challenge for those producing and exporting wine – and the current climate, following yet more twists and turns, remains as complex and convoluted as ever. Following the marked devaluation of the peso in December 2023 as the new far-right president Javier Milei swept to power on a ticket of dramatic economic reform, a turbulent year was followed by the re-election of Trump in Argentina’s biggest export market, which may now help rather than hinder the industry.
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Thanks to “Trump 2.0, tariffs are coming. It’s not a matter of if, but when”, WSTA chief executive Miles Beale said at a standout Wine Paris conference, where leading industry figures gathered to discuss how to manage and offset mounting geopolitical tensions and trade wars on the global wine trade.
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The EU’s announcement of a slate of retaliatory tariffs from 1 April on certain US imports has included a 50% tariff on American whiskey and other US spirits. The decision was part of the institution’s response to the Trump government’s recent tariffs on European steel and aluminium.
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Connor Best of Napa Valley Vintners, speaking at the recent Premiere Napa Valley tasting in London, explained that the premium wine region's outlook will stay resolutely outward-looking despite the potential impact of global trade wars.
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