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Intangible benefits: Sweet wine’s World Heritage push

Published:  14 January, 2026

Last January, leading alcohol retailer Majestic reported a 15% rise in fortified wine sales over the previous six weeks. The figure might seem positive for the category, yet sales data from the festive season – when Ports and sherries are traditionally enjoyed at celebratory gatherings – are notoriously misleading. In fact, the category has been experiencing a sustained decline in recent years. Sherry, for example, recorded its third consecutive year of falling sales globally in 2024, at around 24m litres, down from just under 32m litres in 2022 (Consejo Regulador for sherry). And Port has been following a similar trajectory, with 2024 marking its fourth year of global decline, from 124m litres in 2021 to just under 115m litres in 2024 (IVDP).

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UNESCO listing leaves sweet taste for Commandaria producers

Published:  15 December, 2025

Cyprus’ Commandaria wine has just been inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The UNESCO Intergovernmental Committee for Intangible Cultural Heritage took the decision on 10 December 2025 during its latest session in New Delhi, India, alongside other notable inscriptions such as Italy’s food culture.

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Japanese sake exports grow by 6% globally

Published:  10 February, 2025

Sake exports grew by +6% year on year for 2024 compared to the year prior, with the export value reaching 43.5bn yen (approximately £230mn) with 3.45mn cases of the rice wine reaching a record 80 countries and regions.

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New Sake launch coincides with UNESCO 'Intangible Cultural Heritage' award

Published:  09 December, 2024

Aumont Brewery, a leading firm based in the province of Niigata, has unveiled a new brand of Japanese rice wine called Kay Sake.

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Blenheim Palace seeks winery partner for co-branded wine production

Published:  11 July, 2024

Blenheim Palace, the 18th-century estate and birthplace of Sir Winston Churchill, has announced a unique opportunity for an established winery to enter a long-term partnership to produce co-branded wines on the Palace's land.

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Flying the flag for German wine

Published:  04 October, 2022

In 2021, the German wine culture garnered newfound global attention after it was declared an Intangible Cultural Heritage by UNESCO. The Committee of Experts at UNESCO cited German wine culture as welcoming and vibrant, an adaptable tradition “firmly anchored in German society”, while highlighting its positive social and cultural aspects. In Germany, as elsewhere, wine culture has determined the rhythm of life of people in winegrowing regions for centuries. This gave rise to numerous customs, seasonal festivals and a vocabulary
of its own, as well as familiar phrases such as “pouring pure wine”, which means to tell the truth.

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Long read: Ventoux…young blood, cool wines

Published:  15 July, 2021

Known worldwide as the ultimate back-breaker of the Tour de France, Mount Ventoux’s reputation has been growing in other ways in recent years, gradually sprouting a reputation as the place to watch for interesting cool climate wines from the Southern Rhône.

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Shot in the arm for Germany

Published:  25 March, 2021

In a boost for German winemakers on the global stage, UNESCO has included ‘Wine Culture in Germany’ in its latest national register of intangible national heritage.

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UNESCO adds Prosecco Hills of Conegliano and Valdobbiadene as World Heritage Site

Published:  09 July, 2019

The Prosecco Hills of Conegliano and Valdobbiadene has become the 55th Italian site to be added to the World Heritage register, UNESCO has announced.

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