Premium alcohol brands are continuing to gather pace in the face of a mounting global cost of living crisis, new analysis suggests, with aspirational drinking still very much on top form.
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Premiumisation continues as consumers lean into little luxuries. However, the economic doldrums and rising inflation are also fanning the flames of moderation trends, writes Jo Gilbert.
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A major shift in premiumisation trends is about to occur, new analysis from the IWSR has concluded, as millennials and those who enjoyed greater discretionary spend during the pandemic feel the strain of a new period of economic instability and stagnation.
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Ready-to-drink cocktails continue to grow in popularity despite the reopening of the on-trade. Lisa Riley reports.
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A digitised on-trade, premium in home drinking experiences and ‘liquid personalisation’ have been identified as the key trends for the year ahead by research and analyst company Rewrite Digital.
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A new report revealed both mainstream and super-premium categories were growing pre-pandemic, while highlighting the opportunities for retailers. Lisa Riley looks at some of the trends that may re-emerge down the line.
Global alcohol consumption fell back by 1.6% in 2018, according to new data from the IWSR, with some 27.6 billion nine-litre cases being consumed.
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Europe is reclaiming its reputation as the hub of the beer world as it overtakes the US as the biggest driver of NPD in the craft segment. Jo Gilbert looks at the re-emergence of the world’s oldest beer market.
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With Brexit D-Day less than a year away, this year’s Wine and Spirit Trade Association-hosted briefing at the London Wine Fair (LWF) promised a glimpse at how the trade is preparing for life after Brexit.
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